Monday , September 26 2022

Uvu Careers – Senior Director

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  • Utah Valley University

    Job Description:

    We are looking for smart, quality-minded individuals who want to be a part of a high functioning, dynamic team. We believe in treating people fairly and your total compensation should reflect that. Bring your passion for marketing / communications and help us transform ourselves as we spread the word about the tremendous experiences that are happening at UVU. The senior director of social media and web content will be an integral member of the University’s marketing and communication’s team, overseeing the strategy and execution of UVU’s social media and web properties to reach the University’s goals and enhance its reputation with key stakeholders.

    Job Responsibilities:

    • The senior director’s job will also include overseeing the tracking and monitoring of the University’s social media presence, ensuring that the information being shared online is valuable and engaging for the University’s stakeholders. The senior director will interpret data by the monitoring services used by the University including Social Bakers and Meltwater and oversee the creation of reports for key internal and external audiences. (15%)
    • Because social media trends change quickly, one of the senior director’s main responsibilities will be to monitor and apply trends. The senior director will analyze each platform individually and adopt new social, media outlets to achieve University goals. (5%)
    • The senior director is also responsible for overseeing the execution of advertising and public relations campaigns to reach KPIs. He/she will provide guidance on how to modify campaigns to reach objectives. (15%)
    • The senior director will work with internal stakeholders to maintain the University’s social media policies and digital communications guidelines. They will also develop and maintain internal processes and governance to ensure UVU’s brand consistency and online reputation. (5%)
    • Develop the strategy and direct the execution of the University’s digital communications, primarily social media & web content strategy.
    • Develop strategic goals and objectives to support the vision of the institution, determine a course of action, assess the results, and evaluate the outcomes.
    • The plan of action will include the strategic approaches to using social media that will maximize the different platforms and enable UVU to reach its different audiences with clear, consistent messages, high-impact content, and publishing strategies that have a positive impact on the University’s reputation and image. (20%)

    Job Details:

    Company: Utah Valley University

    Vacancy Type: Full Time

    Job Location: Cedar Hills, UT, US

    Application Deadline: N/A

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